Services

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Concept Development

We have global experience in concept development for the hospitality industry, from hotels to restaurants, from delivery only to cultural horeca, from wet driven nightlife to coffee concepts and much more. We combine local or international teams that fit you’re exact niece, and support you in the development of a feasible and well organised new venture. During the concept development fase our service include:

-Research, Assessment, and Feasibility
-Business planning and Presentation to stakeholders
-Concept positioning and delivery
-Coordination with between stakeholders and all relevant parties
-Creation of concept vision, concept and brand ID books
-Site selection and negotiations
-Menu development & presentation
-Design, layout & logistics advise for front and back of house operations

We offer concept development from a-z, but we also play well with others. If you already work with trusted partners we will form alliances and support only where needed. Feel free to bring us in for a second opinion, as an extra pair of eyes, or set off hands just to take away any doubts you may have. We are able to move and assess quickly, and with our global experience help you avoid mistakes that others have already made before you.

Consultancy

At Hospitality Edge, we serve clients at every level of their organization, in whatever capacity we can be most useful, whether as a trusted advisor to top management or as a hands-on coach for front line employees. For every engagement, we assemble a team with the most appropriate experience and expertise. The kind of projects we work on are hugely varied, from helping to determine what kind of business model a client should follow to restructuring programs, building new brands, growing new services and advising on management structure after two companies merge. We also advise on digital training and on-boarding solutions, collaboration and project management tools. The main areas were we can help your organisation create a Hospitality Edge.

#1: Functional expertise

Hospitality Edge has built up critical expertise in key areas. Thus, when companies face mission-critical challenges or problems that require that expertise, an efficient way to resolve the issue can be to engage with a consultancy firm that has expertise in this field.

For example, consider the scenario of a restaurant operator who has decided to merge with a similarly sized competitor. While both firms have or haven’t done small acquisitions in the past, neither firm has ever attempted a merger of this scale. Thus, neither will have the muscle memory or in-house expertise to confidently execute well. Note the operative word confidently here. The firms might be capable of doing it themselves, but given the high stakes, they want to execute confidently and thus leveraging expertise from a Competitive Edge makes sense. But there are hundreds of examples where we can be the “experience” provider.

#2: Objective opinion

In many cases, Hospitality Edge will be brought on to provide an objective, third party opinion on a major decision a company is making (e.g., it could be a new, large multi-year investment, a potential acquisition, a strategy shift, outsourcing, etc.).

You probably (most likely) understand your business well and likely have more of the context than any third party. But other challenges almost always arise. As a business owner, you might have “blind spots” or certain biases. Thus, bringing us in as an outside voice will help you confront those and objectively deal with them.

Another example is a “deadlock” scenario. For example, it’s possible that the board of directors or factions within the executive team disagree about the right route and thus a tie-breaking, objective opinion is needed. Another common possibility is that we as a consulting firm can bring in an objective view on industry best practices, essentially leveraging their wider purview of how other companies have tackled similar problems.

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Pre opening operational support

Pre-Opening Operational Support
Specialised in making concepts a reality through detailed planning and closely monitoring of all pre-opening activities

-Liaising with Designers and Project Managers, constructors throughout the design/construction process
-Standard Operating Procedure and Sequence of Service manuals
-Pre-opening marketing and launch activities
-Advice on Recruitment strategy and pre-opening staff training
-Creating and managing a critical path for a successful and timely opening
-Preparation of Pre-opening budget and operational P&L Budgets
-Advise on the logo and branding direction

Depending on your type of operations we’ll find the right person or create a fitting team to assist you business with the Pre Opening. We have done over 30 opening on all continents, so we know what it takes, and how many hours are expected. We understand what can go wrong, we make realistic assumptions and keep all parties accountable for their deliverables.

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Standardisation

Almost anyone can open a restaurant with adequate financing and a business plan. What is it that makes a successful operation? Although there is not one single answer, there are some key elements that we all know are important for success, such as great food and beverage, ambiance, service and value. However, one of the most important factors in running a successful and profitable business which many operators overlook lies in standardization. Why standardise? It’s simple. By setting standards, your business can be more efficient and its service exceeding expectations in many ways.

Employee Training
By having a documented training plan for each position, for example, managers and employees are able to be trained thoroughly and quickly. By simply “throwing employees into the fire” without a standardized training program, there is much room left for error. Critical factors may be left out, staff may be misinformed, or they may be given too much responsibility too soon, which will cause disgruntled customers and discouraged employees. With proper documentation and a regiment to follow, trainees will not miss essential information, and by going through a step-by-step training process, it’s assured they’ll know the material before they carry sole responsibility on their shoulders. Employees become more competent and confident with adequate training, and they understand their expectations, which increases staff moral and has an added benefit of less employee turnover.

Recipes and Processes
Standardizing processes and recipes also assures guest satisfaction through consistent food and service. Return guests are generated when customers have a positive and consistent experience in the restaurant, including food and service, over and over again. Servers are expected to give the same sequence of service every single visit, and when the guest orders their favorite dish, say Chicken Marsala, they expect it to be the same every time. However, if the Chicken Marsala recipe is not documented, memorized and available for the cooks, how can the kitchen expect to make the same dish the customer had their previous visit? As simple and detrimental as documenting recipes is, it’s amazing how many restaurants one will find that don’t do such. As a result food is inconsistent, as well as the customer base.

Operations
Day-to-day operations can become very time-consuming if not done systematically and with proper forms of documentation. By documenting procedures and policies, managers spend less time on the day-to-day and more time devoted to building the business, while ensuring quality standards and service are in place. For instance, the Waste Sheet may indicate that one gallon of mashed potatoes are being thrown away on a daily basis, which would then be a red flag to reduce the batch size made. By doing this, food cost will be lowered and production resources saved. In another example, Weekly Cleaning Schedules ensure all equipment and areas are being properly cared for, reducing maintenance and equipment costs and increasing safety and sanitation measures. By means of forms such as Line Check Forms, Production Charts and Close-to-Open Checklists, one can make certain the restaurant is set up for success by ensuring all policies and procedures are in place and up to standards, identify those areas that need attention, and provide accountability for all actions.

Standardization is one of the most essential, yet overlooked keys to running a successful restaurant operation. By putting policies, procedures, operations manuals, recipe manuals and training modules in place, rest assured you will encounter more positive customer and staff feedback, less employee turnover, and an all-around more successful venue.

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Onboarding & M-learning

Onboarding
Many companies drastically underestimate the importance of onboarding when they hire new employees. In fact, 22% of companies have no formal onboarding program at all, while 49% only have a partially successful process. What does unsuccessful onboarding look like? New employees are less productive, stressed, feel disconnected from the rest of the team, and are likely to look for work elsewhere.
Without successful onboarding procedures, companies spend ridiculous amounts of money on employee turnover and loss of productivity. Onboarding increases employee engagement and helps get them up to speed with seasoned hires much more quickly. The process benefits new hires, old hires, and company leaders alike.

At Hospitality Edge we support our clients in creating an onboarding program that sets them apart from most other companies in the industry. Shortening the training period for new hires, making them feel more comfortable and connected to the business is good for all stakeholders. We believe to start the onboarding process before day one. This allows new hires to get acquainted with the company before they’re expected to do any work. Employers can get administrative tasks out of the way and begin making employees feel comfortable in the office. Then, the onboarding process continues as new hires are nurtured into highly-productive, seasoned employees.

M-learning
Hospitality Edge is known for its manualisation, and our manuals are used around the world. At the same time people do no longer learn the way we did 10, 5 or even a few years ago. Offering a printed manual, even if it is in modules is no longer from this time. Thats why Hospitality Edge offers M-learning platforms, to create bite size, immersive learning modules that can be tracked and easily updated when needed. Platforms that allow for blended learning and combines all teams and scores in one place securely.
While setting up M-learning is a very time consuming (and costly) process, we assure you that it pays itself back.

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Leadership Coaching

Hospitality Edge combines years of experience with seasoned leadership and coaching techniques to provide excellence in achieving more in less time. All of our programs are centered around our operational pillars and create a clear path for your individual success. For teams we offer or our “working better together” sessions, our moderator will lead your team through several exercises that will create a solid foundation to work on. We also offer custom, job-specific leadership coaching from the brightest minds in the industry. Our network hosts executives and from leading companies around the globe, and all are ready to share their knowledge.

Disciplined Operating Systems

You can have the greatest concept, recipes and talent but if your restaurant can’t deliver a quality guest experience consistently, people won’t come back. Better systems not only ensure a more predictable guest experience, they also make the restaurant less dependent on the owner’s constant involvement in daily operations.
Recruiting, training and coaching systems help to improve culture. Financial tracking systems can help improve profitability and proven operational systems promote consistent, predictable guest experiences. By combining sets of systems, and making all outcomes measurable you create a scalable (or at the very least easier to operate) business.

Hospitality Edge has worked with companies that operate over 2500 restaurants and several brands. Disciplined Operating Systems (DOS) are essential in order to operate at this scale. Over the years we have put together several DOS systems for small one off operations to large chains.

Innovation

It’s a fascinating time for hospitality innovation around the world. The global industry is relatively predictable in terms of growth (it mirrors that of population and inflation), but what was already one of the most complex businesses in the world is becoming even more so following the arrival of the Fourth Industrial Revolution. With it has come new consumer demands for innovation and convenience, new technologies for managing operations and connecting with guests, and a fast pace of disruption that has helped upstart companies and segments leapfrog established organizations. While the previous two Industrial Revolutions didn’t have much of an impact on hospitality, the one we’re living through now certainly will. At Hospitality Edge we are constantly watching the global trends, we are invited to participate or be speakers at trade fairs, and we are just incredibly curious about all new technology that is moving fast into the hospitality industry. Where Cloud Kitchens and Co-botics are leading the way, platforms and aggregators are taking over the world… we need to keep moving to stay relevant or even be right there at the front line of innovation.

Digital strategy

We embedded “Digital Edge” into our Operational pillars because we know that a digital strategy is more than offering a FB and/or Insta account. From the 101 on e-mailing lists, website SEO, loyalty programs to Google search, social media, communications between teams, photography, videography and all other ways of story telling. We understand all companies need a slightly different approach for their digital strategy, we believe however all need a “Digital Edge” to be successful in the future.

How to reach and engage with your (potential) guests, what platforms to be visible on, how to structure your take-away in the best possible way. How to move your guests from expensive 3rd party platforms to your own site… all important elements to make your organisation stronger, and create higher margins.

Hospitality Edge helps businesses to to map out their most effective digital strategy, and finds reliable partners to role this out or to seamlessly integrate this into your existing operation.

Interim management

We know that the success of any hospitality depends on the people delivering the service, and that every team needs to be led from the top.
If there is an interruption in continuity of the management team, Hospitality Edge can step in at short notice to ensure the continued operation and an uninterrupted service delivery to your customers/ guests.

Whilst handling the Interim Management of a business, we can also support in the search and selection of permanent management, which can help ensure that the person recruited to this key position has the right profile for your business.

Hospitality Edge also arranges for maternity cover for key senior positions within hospitality businesses.

Interim hotel/restaurant management may also be appropriate for owner / managers of hotels and restaurants who wish to take a short term break from the operation, or simply take some well deserved time away !

Innovation

The design of a restaurant plays a critical role in attracting and keeping customers. To create a successful restaurant interior, designers must understand the technical side of a restaurant operation and know how to create an ambience that satisfies a restaurant’s owner and clientele. Hospitality Edge provides a Holistic approach in order to see the big picture in the design process.
Routing is key to an operation and we base our designs on the 20/80 rule (20% of your products generate 80% of your revenue).
We design the most efficient spaces, and pride ourselves on the feedback we get from the teams that work in them.
Because we have worked for and with some of the largest companies in the hospitality industry we are well connected with all suppliers of quality equipment, we are familiar with building codes in multiple markets, and have local experts that can assist us.
The design needs to not just be functional but also needs to be ecstatic and fitting to the concept and target audience, we will together with you find the perfect balance.

Reviews

Hospitality Edge measures what is important, always! For that we support businesses in creating Unit Reviews, Mystery Guest reviews, we do Team Assessments, 360 Reviews and implement this all into a solid overview.
We create these elements specifically for your organisation, so you can run the programs yourself. We also offer the services through our company so you get a non bias report from us as an external partner. We have done Mystery guest reports for over 100 organisations including Hilton Hotels, TGI Fridays, KLM Airlines.

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Coffee[/fusion_button][/fusion_tab][/fusion_tabs][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”https://competitiveedge.nl/wp-content/uploads/2019/07/Quinta_BG-1024×768.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”left” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”0px” padding_right=”” padding_bottom=”150px” padding_left=”” 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Inspired Learning at Unique Locations

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With our in-house travel coordinator, we can offer events, seminars, lectures on unique locations anywhere in the world…

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We offer a range of packages in a range of subject areas and can offer this at your location, event space nearby, or bring your teams to us. Our offices are modern and have all you expect from today’s office space and more. But what to think about doing your leadership seminar in a small vineyard in France or more active, your team-building exercise in a ski resort in Austria. We can tailor any arrangement specifically to your needs. This includes visa applications, bookings, and complete event coordination/ supervision.

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Our Offices

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Our Services

Concept Development

Consultancy

#1: Functional expertise

#2: Objective opinion

Pre opening operational support

Standardisation

Onboarding & M-learning

Leadership Coaching

Disciplined Operating Systems

Innovation

Digital strategy

Interim management

Innovation

Reviews

Inspired Learning at Unique Locations

Our Offices